What is keyword proximity?
What is keyword proximity?
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30-Nov-2020
Updated on 14-Feb-2025
Khushi Singh
14-Feb-2025Search engines interpret keyword proximity as the quantitative relationship between two keywords when they appear in a document segment of a sentence, phrase, or paragraph. The distance between keywords affects SEO performance since search engines use them to assess content relevance during their evaluations.
Search engines evaluate search keywords as more applicable if they appear near one another. Search engines judge webpages with "best digital marketing strategies for startups" placed together more favorably than pages whose keyword string reads "marketing is best when strategies are digital".
Types of Keyword Proximity:
Better SEO results occur with natural placement of keywords when keywords are placed near each other as this enhances readability and leads to improved rankings. The use of keyword stuffing by search engine algorithms leads to penalties thus users should avoid using this practice.